SMEs should build their brand rather a traditional approach to business
Connecting your consumer and creating brand awareness is a key factor in today’s business world. More people know your product is better for your business. Social media is the answer to reach your consumer faster and build your brand value. Many of the SME’s are not aware of the benefit of Digital advertising media. This is the simple and most cost effective medium to adopt where SME’s can take maximum advantage to improve their business.
With over 5 billion searches a day, today Google is clearly the number one research tool. Facebook is second social media where maximum people connect to promote various activity such as personal, their business, community etc. Various tools developed by these companies has a clear measure for your business reach and build your target consumer well.
Adopting digital media for promoting business is the way forward growing Small & Medium Enterprise business in India
——- source : Internet