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TECHNOLOGY ADOPTION

In India, medium-sized and large businesses are adopting technology in major ways. But small business companies are not aware and benefit a technology can bring to their business. What are their concerns adopting a technology? Why they are unaware of the facts and what is stopping them to move ahead?

IT adoption by SMEs differs from larger organizations because of their specific characteristics, such as resources constraints. They are unaware of challenges of initial adoption, implementation; post adoption and their readiness to accept those challenges in reality. Some of the main reasons behind Indian SMEs avoiding the adoption of technology include budget and infrastructure limitations, shortage of skilled labor.

The modern economic environment which is dominated by globalization, high-competition and the knowledge and information revolution has made this business world complex to understand. The way business is conducted SMEs generally have limited access to market information and suffer from globalization constraint. In addition, no research data which help them adopt management techniques such as financial analysis, forecasting and project management.

Therefore, IT adoption and usage in SMEs is at a disadvantage. SME’s termed IT as “complex & expensive product “to adopt. But it is not true and no longer a complex & expensive one. Many companies have made them simple to adopt, easy to implement and operate.

India, according to a market research report, has the second largest population of SMEs among BRIC and the US. This has not gone unnoticed by IT vendors, who seek to tap the potential that India’s SMEs hold.

Technology is the backbone of modern business. But Indian Small and Medium Enterprises (SMEs) in India lag behind in the adoption of technology and this proves to be roadblock in the path of catching up with their global counterparts.

The government seems more than eager to help SMEs change their perception of technology though.

“Information Technology is a tool which enables you to innovate and make a difference. IT enables better information use and better information management” said in one of the SME event in New Delhi. Dr Ajay Kumar, the Joint Secretary of the Department of IT in the Ministry of Information and Technology, Government of India.

How do we help you?

It is a simple 4 step process

Understand

This means knowing your business challenge well. In this phase we understand the key areas of your business to identify the current challenge in adopting technology platform to enable growth. We will know your organization structure, IT infrastructure, productivity applications and product & services. In a simple way it is all about knowing your “IT capability of your organisation?”

Identify

Identification of a delivery model and develop technology adoption frame work from the knowledge gathered from an “Analyse” phase. This phase would help you understand different technology delivery methods. In Simple words you will have an answer “how do you implement”

Analyse

Developing deep understanding and analyse your key technology areas from knowledge gathered from an “Understand” phase. This phase would help you develop different technology adoption options to drive your business towards growth and expansion. In Simple words you will have an answer “how technology helps you grow”

Recommend

Data gathered from “Analyse & Identify “ phase make our standpoint clear as to what are the solutions to make your business successful and what are the ways to implement. For example we may tell you about new changes to your productivity suite, which are those new technologies help you improve customer service, technology for product innovation, how technology help you differentiate from competition, what are the various sustainable models etc. So in a simple way you will know “benefit a technology can bring to business? “