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The rise and fall of Yahoo

The rise and fall of Yahoo

Verizon is buying Yahoo for $4.8 billion………..same deal was refused to Microsoft for a price of $45 Billion in 2008

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Source : Visual Capitalist

The sale puts an end to Yahoo’s 21-year history as an independent company. Yahoo will now be integrated with Verizon-owned AOL under Marni Walden, an executive vice president at the telecom company. It also ends a turnaround effort by Marissa Mayer, who joined Yahoo four years ago and promised to revitalize the company.

Mayer, like Armstrong, previously worked at Google before taking over the top spot at Yahoo in 2012. She invested heavily in improving Yahoo’s mobile products, expanding its audience through the acquisition of Tumblr and doubling down on premium media content. She brought in TV journalist Katie Couric as Yahoo’s “global anchor.”

But Mayer struggled to slow Yahoo’s overall ad sales decline.

But the sale price suggests that Yahoo’s glory days ended long ago. In 2008, for example, Microsoft was willing to pay more than $45 billion for Yahoo, an offer that was rebuffed by cofounder Jerry Yang.

To read more ………………http://money.cnn.com/2016/07/25/technology/yahoo-verizon-deal-sale/

 

Posted by admin / Posted on 25 Jul
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